PrettyLittleThing, often shortened to PLT, is a women's fashion brand with its own Irish online store priced in euro. The range covers dresses, matching sets, tops, coats and jackets, denim, athleisure, shoes, accessories and beauty, with shop by fit sections for PLT Plus, Petite, Shape and Tall. Label is its occasionwear line, and the Health & Social Club brings regular athleisure drops.
Brothers Adam and Umar Kamani founded the brand in Manchester in 2012, starting with accessories before moving into clothing. PLT now has headquarters in London and Paris and sells in markets including the UK, Ireland, France, the United States, Canada and Australia. A relaunch in 2025 brought a more timeless approach built around pieces you can wear again and again, along with a refreshed unicorn logo.