Founded in 2022, WEEKDAY is a Swedish street/fashion brand influenced by youth culture and street style. WEEKDAY offers a unique retail experience and a curated mix of women’s and men’s assortments, as well as a small selection of external brands. Stating the obvious about many industries not being sustainable, WEEKDAY believes the only way forward is to constantly improve and never settle.
The current state of recycled or sustainably sourced materials for the WEEKDAY is 99%. By 2040, WEEKDAY will impact and empower diversity and inclusion in the creative generation, work towards circularity and achieve their goal of reaching net zero.
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