MyHeritage offers several ways to save depending on what you are looking to purchase. The 10% off discount code at the top of this page works across most of the site's products and services, though subscription plans are excluded. However, for specific purchases like DNA kits or annual subscriptions, larger sale discounts are available and will usually give you better value.
Buying a DNA kit only: If you are shopping for a DNA kit alone, choose the DNA kit for €19.90 offer (reduced from €89), which saves you €69.10. This is significantly better than the 10% discount code; on an €89 kit, the code would save you only €8.90, leaving you to pay €80.10. Skip the 30-day trial that may be pre-selected at checkout unless you actually want the subscription commitment.
Buying a DNA kit with a subscription trial: If you want both the kit and a 30-day trial of the Complete plan, the DNA kit for €19.90 + 30-day Complete Free Trial offer combines both. After the trial ends, the Complete subscription costs €109 for the first year, then renews at €219 per year unless you cancel it in your account settings. This bundled offer is better value than using the 10% code if you plan to try the full service.
Signing up for the Complete plan (new customers and non-subscribers only): The 60% off Complete plan saves far more than the 10% code. This discount applies to the first year only; renewal is automatic each year afterwards unless you cancel. You need to sign into your account to access this offer. The separate Complete family history service also has 60% off available to new users and non-subscribers.
Signing up for the Premium Plus plan (new customers and non-subscribers only): The Premium Plus plan has 31% off available. Like the Complete plan offer, this discount applies to the first year only, you need to be signed in to access it, and the subscription renews automatically each year. Two versions of this offer are listed, with prices shown inclusive of the discount.
Exploring MyHeritage without committing to a subscription: If you are new to the service and want to try it first, use the 14-day free trial, which requires account sign in. You can also build a free family tree with up to 250 people on a basic account without any paid subscription. DNA kits ordered to the Republic of Ireland qualify for free standard delivery.
When comparing offers for your specific purchase, use whichever gives you the lower final price. The 10% discount code is useful for mixed purchases that exclude subscriptions; for DNA kits, the €19.90 sale price is your best choice; for annual plans, the dedicated 60% or 31% discounts beat the code by a wide margin. Remember to check what is pre-selected at checkout before you buy.
Our records show that MyHeritage had only 5 offers listed on Love Vouchers in the 12 months to November 2026, with the largest percentage discount in that period being up to 67% off. This means today's 60% off offers on subscription plans are close to the strongest deals we have seen for the brand in that timeframe.