The 20% off discount code at the top of this page is the lead offer for Lily O'Brien's. It is best for basket purchases of full priced chocolate where the product is not a hamper or a special offer, because the code takes 20% off the basket at checkout. If you prefer one of the marked deals (fixed price packs or multi buy offers) those can be cheaper for specific items.
Small basket, single low price item
If you are buying a single item priced from the sale lines such as a Luxury Collection from €13.50 or a Photo Box from €17, check the marked price first. The €17 Photo Boxes and the Summer Luxury Collection for €18 are already price marked, so paying the listed €17 or €18 may be simpler than using the code if that product is classed as a special offer. The 20% off code excludes hampers and special offers, so it may not apply to these price marked items.
Small basket, bestseller or individual pieces under €13.50
For items sold from €0.80 up to about €13.50, the 20% off code is the go to if the item is not a special offer. For example, on a €12 basket the code takes 20% off, reducing the price to €9.60, a saving of €2.40, whereas a price marked item at €13.50 is a separate deal and not always eligible for the code.
Medium basket where delivery matters (€50 threshold)
If your basket reaches €50, you get free standard delivery. Compare the saving from the 20% code with the free delivery threshold. For example, on a €60 basket the 20% off code reduces it to €48, saving €12 and you still qualify for free delivery because the delivery condition is an order over €50 (check whether the threshold is measured before or after the code if that matters to your checkout). Use the 20% code where it applies to items in your basket unless those items are explicitly excluded.
Specific pack deals and multi buy offers
Choose the marked deals when you want those specific products: the Chocolate Personalised Photo Box, 16 chocolates for €17; 2 assorted chocolate truffles for €20; 2 Petit Chocolate Indulgence for €17; or the €6 off Chocolate Desserts Collection (30 chocolates, 400g). The two for €20 and two for €17 offers auto apply and state they cannot be combined with other promotions, so do not expect the 20% code to stack with those.
Our records show 20 offers for Lily O'Brien's in the 12 months to November 2026, including six percentage codes. The biggest percentage code in that period was 30% off and the typical percentage was 23%. Our team ran four checkout tests across 12 months to November 2026, with three screenshots kept as proof.
When you compare options for the same basket, take whichever leaves the lower total. If a marked deal names the exact product you want and its terms say price as marked or auto apply, use that deal. If your items are full price and not excluded, use the 20% off discount code at the top of this page.